Effie Carlson

Chief Strategy Officer

Effie Carlson, a seasoned healthcare leader with over 15 years of experience, currently serves as the Chief Strategy Officer at Watershed Health, responsible for go-to-market strategies, marketing, and payor sales. Additionally, she advises digital health and technology companies on strategic growth.

Her significant past leadership role was at LogistiCare|ModivCare, the nation’s largest non-emergency medical transportation benefit management company. As the Executive Vice President and Chief Growth Officer, she was accountable for sales, business development, marketing, and government relations while managing a portfolio of ~$2.2 billion revenue.

Prior to these roles, Carlson served as Vice President of Team Select Home Care, where she led innovative pediatric home care initiatives, and as the Head of Provider Network at CareCentrix, managing 26+ million members and $1.2+ billion revenue. She also founded Best Practice Management, a healthcare consulting firm, which she sold in 2014. Her diverse career path showcases a consistent focus on growth, operations, and policy in healthcare, including a foray into politics running for the Arizona State House of Representatives.